MapBees logoMapBees
Loading locked Berlin showcase...
Free TierLive demo

Smarter locations, faster decisions

Transparent scoring, fair-share and gap maps, real hot spots, territories and market share for any neighborhood - on the Free Tier, in your browser.

Powered by Overture Maps · OpenStreetMap · transit timetables (GTFS) · public census data across DE, US, FR, ES, GB, NL, CH, AU, CA, and BR

cities mapped
147cities mappedHexes about 350 m across (~0.1 km²)
countries
10countriesDE · US · FR · ES · GB · NL · CH · AU · CA · BR
measures
2,326measuresPlaces, population & age, affluence
tier
FreetierNo account, no sales call

Five groups

One transparent score, blended from what matters

Every hex can be scored on factors from five groups of measures. You decide how much each factor counts - and you can see exactly how it adds up.

Learn more about scoring

The formula atlas

Every formula, on a real map of London

Seven named map types, plain words first and the field's term beside them: Score (a weighted sum), Amount (a count, rate or density), Variety (the Simpson and Shannon indices), Fair share (the location quotient), Missing (gap analysis), Clusters (Getis-Ord Gi* hot spots) and Cross two (a bivariate map). Change the map type and the formula, the legend and the colors change with it. Each card opens the same map in the app and links the guide that works it through on London.

Inside the score, two more choices are yours: whether a hex must be decent at everything (the geometric mean, the way the UN Human Development Index works) or can make up for a weakness, and how each factor is placed before they combine - where it ranks, how far from typical, or lowest to highest.

Tools

Draw territories, model market share, divide a city

Beside the formulas sit the tools, each walked through step by step on a real city: Territory mapping draws what a place can reach by travel time, Market share estimates how much demand each store wins with the Huff gravity model, and Divide splits a city into areas that hold the same amount (Split evenly) or gives every hex to its nearest starting hex by travel time (Closest).

Territory mapping & drive-time catchments

Map your territories. Compare them side by side.

Turn any address or map click into a real territory - a drive-time, walk-time, cycling, transit, or distance catchment, or a polygon you draw yourself. Then compare reach, demographics, and places across every area.

  • Drive-time & distance catchments

    Build a territory from any address or map click, then size it by driving, walking, cycling, or transit time - or a fixed distance radius. Draw freehand polygons when you need an exact boundary.

  • Compare territories side by side

    Add as many areas as you need - franchisees, sales reps, stores, or branches - and compare population, reach, and places across every territory at a glance.

  • Overlap & gap detection

    Instantly see where two territories overlap and where coverage gaps remain, so you can balance territories fairly, prevent conflict, and avoid cannibalizing your own locations.

  • Instant area dashboard

    Every territory ships with a live breakdown - population and age, places, built volume, demographics, and accessibility - built from open data, with no spreadsheets.

Define territories from any address - driving, walking, cycling, transit, or distance. No sales call.

Territory map of New York City showing two 10-minute drive-time catchments drawn as H3 hex areas, with the hexes shared by both territories highlighted in gold as the overlap areaTerritory map of New York City showing two 10-minute drive-time catchments drawn as H3 hex areas, with the hexes shared by both territories highlighted in gold as the overlap area
Two 10-minute drive-time territories across New York City, with the contested overlap highlighted.
Territory panel listing two areas - each with travel time, mode and hex count - plus a shared overlap area and a per-territory dashboard of approximate area, places, and built volumeTerritory panel listing two areas - each with travel time, mode and hex count - plus a shared overlap area and a per-territory dashboard of approximate area, places, and built volume
Each territory lists its reach, places, and built volume.

Market share & catchment analysis

Know your market share before you sign the lease

Drop your stores and competitors on the map, draw a catchment for each, and MapBees estimates how local demand splits between you and the competition - using a Huff gravity model, explained for every store rather than hidden in a black box.

  • Captured demand & share

    See the total demand inside your catchments and the exact share your network wins versus every competitor store.

  • Contested catchment overlap

    Where catchments overlap, demand is contested. A Huff gravity model splits it by store attractiveness and travel distance, hex by hex.

  • Store cannibalization

    Measure the demand your own stores pull from each other, so you can plan a network that grows coverage instead of overlapping it.

  • Decision-ready outputs

    Rank every store, export to CSV, and see who lives in the contested area. Open data, transparent math.

Bring your own stores, or start from the competitors already on the map. No sales call.

Market share map showing overlapping store catchments in Berlin, with each contested hex drawn as a pie split into per-store captured-demand wedgesMarket share map showing overlapping store catchments in Berlin, with each contested hex drawn as a pie split into per-store captured-demand wedges
Each contested hex is a pie wedge sized by the demand each store captures.
Market share report with captured demand, market share percentage, competitor share, contested and cannibalized demand, and a ranked table of storesMarket share report with captured demand, market share percentage, competitor share, contested and cannibalized demand, and a ranked table of stores
Captured demand, market share, and a ranked, exportable table.

Why MapBees

Built to be understood, not just trusted

Most location tools hand you a number and ask you to believe it. MapBees shows its work, lets you steer, and keeps everything self-serve.

Transparent scoring

Every hex score is broken down by factor. No black boxes, no hidden weights - just numbers you can trace.

Real-time iteration

Adjust weights and directions and watch the map re-score live. Test a dozen scenarios in minutes.

Area focus

Draw a bounding box or polygon to rank only within your target area, so the score fits your search.

Named formulas, plain words

Location Quotient, gap analysis, Getis-Ord Gi* hot spots, Simpson and Shannon diversity, Huff market share - each named in plain words with the field's term beside it, and a guide one click from the control.

Use cases

Pick your starting point

Whether you run a business, serve a city or are just choosing a home, the same transparent map turns a tough call into a decision you can stand behind.

FAQ

Questions, answered

Formula FAQs

Location quotient, hot spots, gap analysis, bivariate and diversity maps.

Can MapBees do a location quotient?

Yes. Pick the Fair share map and any factor is shown compared to the city average - how many times the average each hex (one hexagon on the map, about 350 m across) has, where 1x is exactly its fair share. The field's term for it is the Location Quotient.

Does MapBees do hot spot analysis?

Yes, with a real significance test. The Clusters map (Getis-Ord Gi*) marks only the hexes where there is genuinely more or less of something around than chance would explain; everything else stays gray.

Can I find underserved neighborhoods?

Yes. The Missing map shows how many more of something there would be at the city rate - a gap analysis. Blue hexes are short; red hexes already have more than expected.

Can I compare two things on one map?

Yes. The Cross two map shades each hex by where it falls on two measures at once, on a 3x3 grid - a bivariate map.

Can I measure how mixed a neighborhood is?

Yes. The Variety map scores a set of kinds - six cuisines, say - from 0 for a single kind to 1 for an even mix, as either 'How mixed' (the Simpson index) or 'How even' (the Shannon index).

What does 'Must be decent at everything' change in a score?

It combines the factors with a geometric mean instead of a weighted sum, so a hex is only as good as its weakest factor: one factor at zero scores zero, however strong the rest are.

Do I need GIS software or an ArcGIS license?

No. Every formula runs in the browser on the Free Tier - no install, no GIS license, and no formula syntax to learn. Each one is a named map with plain-word controls, and a guide that works it through on London is one click away.

Tool FAQs

Territory mapping, market-share analysis and dividing a city.

What is the territory mapping feature in MapBees?

It is a territory mapping tool for drawing and comparing areas on a map. Pick any address or click the map, then build a territory as a driving, walking, cycling, transit or distance catchment (an isochrone), or draw a polygon by hand. Use it to map sales territories, franchise areas, delivery areas, and store catchments, then compare population, reach, and places across every area.

How do I draw a sales or franchise territory?

Drop a pin on the map, choose a travel mode (driving, walking, cycling, or transit) and a time or distance limit, and MapBees instantly draws the catchment as an H3 hex area. Repeat for each store, rep, or franchisee to build a full set of territories you can rename, recolor, and edit.

Can I compare multiple territories and see where they overlap?

Yes. Add as many territories as you need and MapBees compares their size, population, and places side by side. Where two or more territories cover the same ground, the shared hexes are highlighted as an overlap area you can tap to inspect - ideal for balancing franchise territories fairly and avoiding conflict or cannibalization.

What can I see for each territory?

Every territory comes with an instant dashboard built from open data: approximate area and hex count, total population and age structure, places, built volume, demographics, and accessibility. Click the overlap area to see the same breakdown for just the contested overlap.

What is the market share feature in MapBees?

It is a market-share tool: you place your own stores and competitor stores on the map, draw a catchment (by driving time, transit time or distance) for each, and MapBees estimates how much of the local demand your network captures versus the competition - reported as captured demand, market share, contested demand, and cannibalization per store.

How does MapBees estimate market share?

It uses the Huff gravity model. Inside the area where catchments overlap, each unit of demand is split between the competing stores in proportion to their attractiveness and inversely to travel distance or drive time, so closer and stronger stores capture more. Sole-coverage area outside any overlap is captured outright.

What is catchment overlap, and contested demand?

A catchment is the area a store can realistically serve, drawn by driving time, transit time or distance. Where two or more catchments cover the same hexes, that demand is contested and shared between the stores. Demand that only one catchment reaches is exclusive and captured fully by that store.

Can MapBees show store cannibalization?

Yes. When your own stores sit close together, their catchments overlap and split the same customers. MapBees reports the cannibalized demand your network loses to its own overlap, so you can space new stores to add coverage rather than compete with yourself.

Is the market share estimate a sales forecast?

No. It is decision support for site selection and network planning, not an exact sales forecast. The Huff model shows the relative pull of stores given attractiveness, distance, and demand - ideal for comparing options and shortlisting new stores, then confirming with local knowledge.

Can MapBees divide a city into equal sales territories?

Yes. Split evenly, in the Divide tool, divides a city, one of your areas or your own areas into 2 to 24 joined-up areas that each hold about the same amount of what you pick - residents, places, building volume or your own data. In Montreal, 8,076 places to eat and drink split into 9 areas of about 897 each.

Can MapBees show which store is closest by drive time?

Yes. Closest, in the Divide tool, gives every hex to the starting hex you can reach soonest - by driving, walking, cycling or transit, up to 60 minutes away - and colors the roads to match, so you can see which store, depot or clinic serves which part of the city.

General MapBees FAQs

Product, data, coverage, and everyday-use questions.

Is MapBees really free?

Yes. MapBees is free to use with no trial clock and no paywall. Every neighborhood score and map layer on the site is available at no cost.

Do I need to sign up or book a demo?

No. MapBees is fully self-serve, so you can open the map and start analyzing locations instantly without a signup, login, or sales call.

Who is MapBees for?

Anyone making a location decision: small business owners, renters, event planners, marketers, and researchers. Business and everyday use cases are examples, not restrictions.

How does MapBees score a neighborhood?

It splits the city into hexes - one hex is one hexagon on the map, about 350 m across (roughly 0.1 km²) - and blends the factors you choose for every one - measures drawn from five groups: Building volume, Places, Population & age, Affluence, and Accessibility. Each hex then shows a transparent per-factor breakdown so nothing is a black box.

Can I adjust how a score is calculated?

Yes. You can tune the weight and direction of each factor in real time and watch the map update live, so the score reflects your own decision criteria rather than a fixed formula.

How is this different from expensive location-intelligence software?

Enterprise site-selection suites are powerful but gated behind demos, licenses, and multi-thousand-dollar contracts. MapBees gives independent users transparent neighborhood scoring on a Free Tier.

How can a small business use it to choose where to open?

Compare candidate neighborhoods on demand, competitor saturation, and accessibility before signing a lease, then weight the factors that matter most to your concept to shortlist the top hexes.

What is a competitor gap analysis?

It highlights hexes with strong surrounding demand but relatively low saturation of your business category - the gaps where a new location is most likely to be underserved by competitors.

Can I use MapBees to choose where to live?

Yes. Renters and movers use it to screen neighborhoods for walkability, how often transit runs nearby, nearby shops, cafés and parks, and local demographics before committing to a lease or a move.

Can I use it for events or advertising?

Yes. Event planners find neighborhoods with the right density of bars and restaurants and see where Pedestrian potential says the streets invite walking, while marketers match neighborhood demographics to a target audience to decide where to advertise or hand out flyers.

What data sources does MapBees use?

Open, public data only: buildings, places and streets from Overture Maps, boundaries from OpenStreetMap, transit timetables (GTFS) published by each city's transit agencies, and national censuses - Zensus 2022 (Germany), US Census 2020 (NHGIS) (United States), INSEE Filosofi 2021 and INSEE RP 2021 (IRIS) (France), INE Censo 2021 (Spain), ONS Census 2021 (United Kingdom), CBS grid statistics 2024 (Netherlands), BFS STATPOP 2024 (Switzerland), ABS Census 2021 (Australia), Statistics Canada Census 2021 (Canada), and IBGE Censo 2022 (Brazil) - processed into H3 hexes about 350 m across.

Does MapBees have foot traffic data?

No. MapBees counts no people walking past. Where a city has it, Pedestrian potential stands in for foot traffic: an estimate, 0–100 within the city, of how much a hex's transit timetable, streets and everyday places invite walking. It is not a count of people.

How does MapBees measure transit?

Where a city's transit agencies publish their timetables (GTFS, the open format transit schedules are published in), Transit departures counts the departures scheduled per hour from the stops in each hex or within a 10-minute walk of it, on a typical weekday at rush hour (7–10 and 16–19) or at night (22–2). Where a city has no timetable yet, Transit stops counts the stops instead. Both describe the timetable and the map, not how many people travel.

Which cities and countries are covered?

Coverage spans major cities across Germany, United States, France, Spain, United Kingdom, Netherlands, Switzerland, Australia, Canada, and Brazil: Germany (Berlin, Bielefeld, Bochum, and 19 more); United States (New York City, Washington, D.C., Albuquerque, and 32 more); France (Paris, Bordeaux, Lille, and 7 more); Spain (Madrid, Alicante (Alacant), Barcelona, and 7 more); United Kingdom (London, Birmingham, Bradford, and 10 more); Netherlands (Amsterdam, Almere, Breda, and 6 more); Switzerland (Bern, Zürich, Basel, and 6 more); Australia (Sydney, Adelaide, Brisbane, and 9 more); Canada (Toronto, Brampton, Calgary, and 14 more); Brazil (Sao Paulo, Rio de Janeiro, Belo Horizonte, and 7 more). The catalog keeps expanding as new cities are processed.

Can I focus the analysis on a specific area?

Yes. You can draw a bounding box or polygon, or pick an administrative boundary, so scoring and ranking only consider the area you care about.

How accurate is MapBees, and can I rely on it for a final decision?

MapBees is a transparent, fast first-pass built on public data, so it is best for directional comparison and shortlisting. Confirm a final decision with on-the-ground visits and any required legal or financial checks.

Is my data private?

There is nothing to hand over: MapBees needs no account or personal details, and analysis runs on public geospatial datasets rather than your information. If you add a file of your own points or areas, it stays in your browser: only what a map request needs travels with it, and the server keeps nothing.

Is the homepage map the full product?

No. The homepage shows a locked Berlin preview; the complete scoring app with every measure and map type, area drawing, and all available cities lives at /app.

Free Tier

See MapBees in action

Open the full interactive map and start analyzing neighborhoods in seconds. No sales call.

Launch the full map