Enormous demand, and no way to get there
Give a score two factors at equal weight: demand and accessibility. Area A has the best demand in the city and no transit at all. Area B is decent at both. The usual score adds the two up - and gives A and B exactly the same number.
For open-ended exploring that is fine: a strength makes up for a weakness. For choosing a site it is usually wrong, because a place nobody can reach is not half as good as a reachable one - it is out. Must be decent at everything is the other way to combine factors. It multiplies instead of adding, so a place is only ever as good as its weakest factor. The field calls it the geometric mean, and it is how the UN Human Development Index has worked since 2010 - deliberately, so a strong economy can no longer hide a failing school system.
Must be decent at everythingthe field's term: Geometric mean
