Use case
Reach the right neighborhoods with local marketing
You decide where flyers, posters or local ads go. Find where your audience lives by age, household or income, where they are far above the city average and where two traits meet, then draw the area and see who lives inside.
The job, step by step
Find where your audience lives
Amount
Map a census measure such as residents aged 25 to 34, families with children or household income, hex by hex.
Find where they stand out
Fair share (Location Quotient)
Compare a group's share with the city average: 2× means twice the city's share.
Where two traits meet
Cross two (bivariate)
Put income on one axis and an age group on the other, and the combination you want is one color.
Score the whole brief
Score
Weigh the groups you want with transit or shops nearby. Every hex is scored 0–100, and Find Standouts outlines the top groups of hexes by neighborhood.
Draw the area and take the list
Territory · Export ranked hexes (CSV)
Draw the area you plan to cover and read who lives inside. Export ranked hexes (CSV) downloads the Score's ranking.
Try it on a real map
Each button opens the example in the map app, ready to change.
Real answers, with sources
Questions like these, already answered for real cities. Each answer names its source and census year, says what it cannot show, and opens on the live map.
New York City · Amount map
Where do residents aged 25 to 39 live in New York City?
Top Standout: Queens
Read the answerBerlin · Amount map
Which Berlin neighborhoods have the most families with children?
Top Standout: Kladow
Read the answerLondon · Amount map
Where do residents with a degree live in London?
Top Standout: Clapham Junction
Read the answerToronto · Amount map
Where is median household income highest in Toronto?
Top Standout: University—Rosedale
Read the answerWho lives inside the area
Draw the area you plan to cover in Territory, or a catchment around a shop, and its dashboard breaks down who lives inside: ages, households and affluence. Where two areas overlap, the overlap gets its own dashboard.
What this can't tell you
- These are residents, not passers-by: there is no data on who walks or drives past.
- No media prices, audience reach or ad inventory.
- Census measures differ by country and come from one census year; each figure is an estimate for its hex.
Frequently asked questions
Which audiences can I map?
Whatever the country's census publishes: age, households, families and income almost everywhere, plus measures such as education or tenure in some countries. The data catalog index lists them by country.
Can I target people who pass through, like commuters?
No. MapBees maps where people live, not where they travel or work.
Is it free to use?
The map app runs in your browser on the Free Tier.
Keep reading
How a Cross two (bivariate) map works, explained simply
A Cross two map (the field calls it a bivariate map) shades every hex by two measures at once. Using residential plus outbuilding volume vs. total population in New York City, here is how to read the colors, the units, the real band edges under the legend, and the classification the map chose for each axis - in plain language.
Read the guideMapBees supported measures (cities, countries, and tool coverage)
Want one page that shows what MapBees actually supports? This guide lists supported countries and cities, the main data categories, and how the Score, the other map types, Cross two, Your formula, market share, and territory mapping use those measures.
Read the guideThe complete measure catalog
A searchable index of all 2,037 measures behind a MapBees score — what each one measures, which countries publish it, and how many cities actually carry it.
Read the guideAbout the author
Tinkal Gogoi(LinkedIn profile, opens in a new tab)Founder & Location Data Engineer
Builds MapBees's location-intelligence pipeline end to end — census and Overture Maps ingestion, H3 hex scoring, and the map interface — and writes the methodology behind every number on the site.