Ten cafés, two very different streets
On one street, ten cafés are the only places to eat or drink at all. On another, the same ten sit among two hundred restaurants, pubs and takeaways. A count says both streets have ten cafés. One is a café street; the other barely notices them.
Share of its category tells you which. It divides one kind of place by the count of its whole category in the same area - cafés by everything to eat and drink - and gives a percentage: 100% on the first street, 5% on the second. The field just calls it a share, and it is the ratio to reach for whenever the question is “what kind of place is this?” rather than “how much is here?”.
Share of its categorythe field's term: Share
