Guides
Plain-language neighborhood and location guides
Short, practical explainers on walkability, demand, demographics, and local decision-making so you can move from theory to action quickly.
Location and neighborhood guides
Plain-language guides to help you make confident location decisions - whether you are opening a business, choosing where to live, or planning where to advertise.
What makes a neighborhood walkable?
Walkability comes down to how many useful destinations sit within a short walk and how comfortable the streets are to walk along. Here is how to read it for any neighborhood.
Read the guideHow to choose where to open a cafe
Choosing a cafe location means balancing demand against competition: you want enough nearby foot traffic and the right audience, without an oversaturated block of similar shops.
Read the guideFree neighborhood demographics, explained
Neighborhood demographics describe who lives in an area - age, household makeup, and affluence - and help you decide where to live, advertise, or open a business.
Read the guide